A limited-edition release of urban eyewear engineered for visibility and control.
The concept blurs the line between protection and exposure, drawing from surveillance systems and street-level anonymity. The visual language is stripped, technical, and system-driven — combining industrial materials, coded labeling, and high-contrast markers to create a product that feels both functional and collectible.
Project type
Brand Strategy & Naming
Key Deliverables
Packaging System, Serialized Labeling, Poster Series, Social Assets
